Step 3 of 3 · Tech, SaaS & Online Limited Companies

Mobile Apps & Digital Products

For limited companies selling mobile apps, templates, plug-ins, digital downloads and micro-SaaS tools via app stores and online platforms.

We help you untangle store payouts, in-app purchases and platform fees into clean accounts.

Who is this for?

  • App developers selling via Apple/Google app stores
  • Companies selling plug-ins, templates or themes
  • Tooling and micro-SaaS with mainly digital delivery
  • Small studios with a handful of titles or products

What’s included

  • Limited company accounts preparation
  • Corporation Tax return (CT600) and HMRC filing
  • Companies House accounts filing
  • 1 × director Self Assessment tax return
  • Reconciliation of store payouts to gross sales and fees
  • Basic guidance on digital VAT and app store VAT handling
You see regular deposits from “Apple” or “Google”, but not the detail. We use store reports to show your true net revenue, not just the payout that hits your bank.

Typical expenses for app & digital product companies

  • Development and design costs
  • App store and platform fees
  • Licences for SDKs, engines and libraries
  • Marketing spend (ASO, paid ads, influencers)
  • Server costs, analytics and monitoring tools
  • Support and community management costs

Frequently asked questions

Do I pay tax on gross sales or on what I receive from the store?
For most UK app businesses, we treat the store as your agent: you recognise gross sales, then deduct store commissions as an expense. We’ll set this up correctly in your accounts and explain how it works.
What about users in other countries?
Many platforms act as the “deemed supplier” for VAT in other territories. We’ll use store reports to identify what needs to be reported in the UK, and flag any cases where you might need separate specialist advice.
I sell a mix of one-off purchases and subscriptions. Is that okay?
Yes. We can separate recurring vs. one-off revenue where your data allows it so that you understand the balance between subscription income and up-front launches.

Apps & Digital Products package

For app studios and digital product companies using stores and platforms.

£89 + VAT / month
Turnover up to £300k across app stores and direct sales.
  • Company accounts & CT600
  • Companies House filing
  • 1 × director Self Assessment
  • Store payout & fee reconciliation

Higher volumes or multiple store accounts can be priced after a short call.

Start my apps & digital package Book a quick call

Handy add-ons:

  • Quarterly management snapshots Add-on
  • Basic product-by-product margin views Add-on
  • Advice on moving from “side project” to full company Add-on